Even though I hadn’t started smoking cigarettes until I moved to NYC (go figure), upon seeing these commercials years ago my initial response was to buy a bunch of Marlboro cartons at the nearest Wal-Mart and light up just in spite of their heavy-handed campaign.
The original ads, airing around 2000-2001, set out to simply expose “Big Tobacco” as a malicious corporation that conducted amoral target market studies. The Truth
Well, OK that wasn’t so bad. A lie detector test, hmm...what an idea. But, I wasn't quite sure what the ad was trying to prove. Was it that tobacco companies/employees hide the truth about cigarette addiction? I don’t know the last time you’ve read the labels on the packs of cigarettes but um...
All these things are caused by constantly smoking which is, as you know, motivated by addiction. They don't put "may be addictive" on the packs because it's kinda common knowledge. If you can't figure out that cigarettes are addicting, you may be an idiot, or by today's standards, no smarter than a fifth grader. Which brings me to the next commercial:
Out of nowhere, around 2003 the Truth
These commercials have to be worse than cigarettes because I feel like I’m gonna have a brain aneurysm every time I watch one. At least cigarettes won’t kill me until much later. As if the